Symptom 01
Broadcast TV wastes 70% of your spend
You pay for impressions across an entire DMA. most of whom will never need your service.
We see this constantly ← All services Connected TV / OTT
TV ads with the precision of digital.
We're a direct Spectrum Reach partner. Place your spot in front of homeowners on Disney+, Hulu, HBO Max, ESPN, MLB Network, HGTV, plus local Fox, NBC, ABC, and CBS affiliates, targeted by household, not by broadcast guess. Through Spectrum Reach, we hit nearly every major platform except Netflix.
Reach on the platforms homeowners actually watch
If this sounds familiar…
You're losing customers because the foundation is broken.
Streaming (CTV / OTT) Campaigns for Service Businesses
Symptom 02
Streaming feels unmeasurable
You hear 'OTT' and assume it's the same vague reach as cable. It's not. done right, it's measurable.
We see this constantlySymptom 03
Frequency is destroying brand equity
Standard ad networks hammer the same household 14× a week. They start hating you.
We see this constantly The honest answer
We've heard every objection. Here's how we answer each.
01 Common objection
Streaming TV sounds expensive for a local business.
Our answer
Local CTV/OTT typically starts at $3K–$5K/mo, the same as a small Google Ads budget. The difference is reach: you're hitting homeowners in your service area while they watch their actual TV, not just searches.
02 Common objection
How do I know it's actually working?
Our answer
Spectrum Reach reports household-level reach + frequency, and we layer call-tracking so you see the calls that came in during/after flight. It isn't last-click attribution, but it's measurable lift you can audit.
03 Common objection
Why Spectrum Reach instead of YouTube/Hulu directly?
Our answer
Spectrum Reach is the partner with household-level targeting at the local level, meaning we can target replacement-cycle homes, not just zip codes. Direct buys at YouTube don't have that targeting granularity for service businesses.
What you get
Everything included in OTT / CTV Streaming.
Built for OTT / CTV Streaming
One service, every detail covered.
From kickoff through ongoing optimization, every part of the service is handled in one clear plan.
See pricingReach lift
59%
incremental reach when CTV is added to local TV
Spectrum Reach partner · household-level targeting.
- Reach across Disney+, Hulu, HBO Max, ESPN, MLB, HGTV, and local network affiliates
- Household-level Spectrum targeting (income, ownership, cycle)
- TV-quality :15 and :30 spot production support
- Frequency capping and brand-safety controls
- Connected attribution to calls, forms, and visits
- Storm and seasonal rapid-activation playbook
How it works
From kickoff to results.
Clear milestones. Clear outcomes. A straightforward path from kickoff to launch.
01
Week 1
Audience modeling
Spectrum's first-party household data shapes targeting by income, ownership, replacement cycle.
02
Week 2
Creative production
We help produce or adapt :15/:30 spots that feel premium. without the broadcast cost.
03
Week 3+
Multi-platform launch
Hulu, Roku, Fire, Samsung, Vizio. with frequency capping done right.
04
Month 2+
Connected attribution
View-through to web visit, view-through to phone call. measurable ROAS, not rate cards.
Custom engagement
Talk to a strategist.
Spectrum Reach minimum buy applies.
What's included
- Reach across Disney+, Hulu, HBO Max, ESPN, MLB, HGTV, and local network affiliates
- Household-level Spectrum targeting (income, ownership, cycle)
- TV-quality :15 and :30 spot production support
- Frequency capping and brand-safety controls
- Connected attribution to calls, forms, and visits
- Storm and seasonal rapid-activation playbook
Proof
See all case studies → Real results from OTT / CTV Streaming clients.
General Contractor More in one month than all of last year
Kingdom Builders Co.
$129K
Biggest month ever
4.3×
vs. the entire prior year
#1
Local rankings across Topeka
Read case study
General Contractor $2M+ in new business opportunity in 4 months
Construction, Plumbing & Roofing Corp.
$2M+
New business opportunity
300+
High-value leads
3M+
Site visits
Read case study
Roofing 50% revenue lift, 8 new field crew hired
Affordable Roofing Contractors
50%
Revenue increase
8
New field employees
Miami
Market
Read case study
Frequently asked
Questions, answered.
What's the difference between OTT and CTV?
Same thing, different angles. OTT (Over-The-Top) is the delivery method, content streamed over the open internet. CTV (Connected TV) is the device, smart TVs and connected sets. We buy across both as one integrated channel.
Is streaming actually measurable?
Yes, dramatically more than broadcast. We track view-through site visits, view-through phone calls, and direct response within attribution windows you control. Real ROAS, not rate-card guesswork.
Why through Spectrum Reach specifically?
Spectrum's first-party household data is difficult to access anywhere else at the local service-business level. National platforms can target by ZIP code; Spectrum can refine campaigns using household-level signals, including likely replacement cycles.
What's the minimum budget?
Practical minimum is around $5,000/month for meaningful reach in a single metro. We size the right level based on your market and goals.
OTT / CTV Streaming
Ready to put OTT / CTV Streaming to work?
Free 30-minute strategy call, with a same-day response. We'll walk through your goals, the opportunity, and whether OTT / CTV Streaming is the right fit.